Sphinx Consulting is an expert in the writing and distribution of high impact press releases. A well written press release is only effective when distributed for the maximum audience. Sphinx Consulting can help draft the release and insure global distribution.
Similar to the foundational goals of marketing, effective press releases seek to communicate information to:
- Launch new products and services.
- Reposition a product or service.
- Create or increase interest in a product, service, or brand.
- Influence specific target groups.
- Defend products or services that have suffered from negative press or perception.
- Enhance the firm's overall image.
- The result of an effective public relations strategy is to generate additional revenue through greater awareness and information for the products and services an organization offers.
Good strategy begins with identifying your goals and stating your objectives. What are the goals and objectives behind your press release strategy and can they be measured and quantified?
Each of these areas may reflect the goals your public relations campaign may seek to accomplish. Sphinx Consulting can help your organization maximize its marketing presence.
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Press release distribution
